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Earthtones rise out of browns and grays and can be muted or intense.  When I was 10, I  came across a Sears catalog from 1972, and the shades of rust, brown, and orange created a world different than my own. This was the first time I realized an era had a look of its own. Pigments made with earth elements have been around a long time: ochre, sienna, burnt umber, but dictionaries attribute the actual term “earthtones”  to the 1970’s.

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