I have been on Instagram since 2013, and I started to notice photos matching objects to Pantone Color Postcards. This is the only card game I would enjoy playing. I ordered the box of 100 Pantone Postcards awhile ago, because I couldn’t resist a box of color, but I couldn’t bring myself to actually send them through the mail. The Pantone Project, as it is called, gives me a use for my cards. There is something satisfying about finding something that matches a card, or in finding the right card to match something that has caught my eye. Of course I started with orange!
In reading about the history of this project, I discovered the artist who began it, Paul Octavious.